Web 2.0 Ballroom

Before I begin again, let me put some things in perspective. I learned to type on a typewriter--a manual one. I’m no more tech savvy than the average person who texts via cell phone, answers email and orders stuff I don’t need on-line. With each new Web 2.0 site I interact with, I have to take time to learn its nuances. I get cocky, make mistakes setting up my accounts and then have to spend more time trying to get them the way I want them. It is an evolutionary process, but the beauty is that once the work is put in, Web 2.0 takes on a life of its own. That’s why they call it viral. People have started contacting me via social media for information, the traffic on my website is up almost 40% over the same time as last year. The amount of time visitors spend on my website is longer and I’ve been able share my experiences with people active in other media. I’m learning a whole new way to roll out my welcome mat.

One of my life philosophies was summed up best by Kurt Vonnegut, “Peculiar travel suggestions are dancing lessons from God.” Well, I’m dancing. I am increasingly fascinated by my own Web 2.0 ballroom experience. This parallel universe operates in real time, in nano second time delay, and in its own time. As I’ve blogged, branded, talked and tried, I’ve developed new relationships with people—some of whom I actually know in real time. Even though it’s a massive cyber party, it’s still driven by and about people.

My new dance card partners are Twitter, land8lounge, and Flickr. Sometimes these three twirl around the ballroom together. If I load my photos from Flickr to my folio in land8lounge they will post to Twitter. Imagine one big social media dance with me in the center—the belle of the ball for just a moment.

Twitter is fun, fast and fascinating. I flirted with it briefly this past spring, but I just started using it with any regularity. I’m floored by the amount of information that streams through in small bites. Since I communicate via text with many of my contractors and clients anyway, I can now Twitter them from my phone and PC. I follow a few people, blogs and websites and am followed by fewer people. It sounds like it could be vaguely creepy, but its not. If someone wants to follow me, Twitter will send me an email to confirm and I can decide if I want them on my cyber trail or not.

Using Twitter yesterday, I recommended a book to a friend who Twittered that he was vacuuming and then I viewed and was blown away by two amazing photos by fellow APLD member Greg Corman. The photos were streamed to Twitter when he posted them on land8lounge—the first was of a forest of Dragon’s Blood trees and the second, a stone wall in Yemen. All of this happened in 140 character tidbits. Twitter is a rich and varied experience--a moveable feast. A new friend, Chris Heiler from LandscapeLeadership.com, and I are both APLD members, have real time friends in common, yet we’ve never met face to face. We Twitter. When I post this blog entry, since I’ve figured out how to make one of those tiny url’s, I’ll Twitter.

Next on my dance card is land8lounge. It’s a hip, hybrid professional/social networking site for and by landscape architects and designers. The wealth of information, visual inspiration, advice and international content alone is worth the time spent setting it up fully. My folio page was up for less than an hour when two people I knew in real time found me. I set up a group for APLD in a snap, streamed Miss Rumphius’ Rules, and was discovered by other members. I suspect I will spend more in the lounge than in other places.

As far as Flickr goes, I needed to crop some photos into squares, my photo program stinks and wasn’t letting me do it. Flickr provided the solution with ease. I had previously tried Google’s Picasa and didn’t really like it. I haven’t been able to upload the photos to Miss Rumphius yet, I get a funky message that I’m doing something wrong on that score or else Yahoo doesn’t want to play with my Google based blogger. I haven’t done much more with Flickr yet other than to edit pix to use in my updated portfolio, upload to land8lounge and to create sets of photos. I needed to do that anyway since my photo files are a disorganized mess spread over 3 different photo programs and various CDs. The fact that others can see my photos is kind of like cleaning the house when company is coming. You want to put your best foot forward. I want to explore setting up group portfolios on Flickr for people I know from other places so we can share images, ideas and connect visually.

I don’t think all of this is for everyone and I believe that eventually I’ll find some things more useful than others, but right now I’ve stopped being a wallflower and I’m dancing along on happy feet with my Web 2.0 ballroom partners.

Under foot. A stone carpet.

A grey project for a grey day.

This is part of the project I've been updating here, it started with design work last spring and is now the last build of the season. The photo below shows a partially completed stone 'carpet' in the larger patio. What you see is a snapped salt & pepper granite ribbon border, random granite flagstone interior with a detail of 4 x 4 salt & pepper Belgium block. This is obviously before it's been cleaned up.

The stonework is taking a very long time due to the difficulty of working with the granite. It will be fits and starts now due to the weather window closing--rain and cold have dogged us all week long.

Further Adventures with Web 2.0 Marketing

As those who read my introduction to this subject on November 23rd already know, I am attempting to use Web 2.0 and social marketing sites as part of the marketing mix my landscape design studio uses.

The rest of the mix includes the website I've had since day one that has been updated every year with one major overhaul last year, participation in the regional show house circuit, past participation in the state Flower & Garden Show (too expensive), direct mailing of picture postcards, a CD portfolio given to every perspective client, and referrals from clients, local garden centers and contractors.

Boy oh boy, I didn't know what I was getting into with the cyber stuff. Not only does it take time, there's a plethora of options out there.

Firstly, I started writing regularly here again. I love to write so I don't count it as work.

I already had a Facebook profile, now I have a company page as well with 4 fans! I managed to create a live feed from this blog to my profile, but I haven't figured out how to get the feed to work on the company page. I posted some portfolio photos in both places and I joined the APLD group on Facebook, since I'm an active member of the association.

I now have a LinkedIn profile with 115 contacts, belong to several landscape design oriented groups including two additional APLD groups on that site. There's a live blog feed from here there also.

Landscapedia has been incredible. They listed this blog, making me a featured designer as well as having one of the funkiest forums around. My profile there has gotten over 450 views in the past week alone. Now you might say that's chicken feed, but its 900+ more eyes who've seen my name and work.

Now to support all of that, I've been working on updating my PowerPoint portfolio to upload to Slide Share and will make a PDF CD version to hand out to potential clients. I created a Flickr account to organize and share my images and registered with Twitter.

If you look a bit down and to the right you'll see links to my LinkedIn profile, Technorati favorite options for this blog, and an option to bookmark it on delicous.com. Do it all to help the cause! It's a good thing it's slowing down because all of this takes time, time, time.

Design with Discipline, Plant with Abandon

I have always had a fondness for the clean lines of formalism. To my eye its geo-organization looks contemporary and fresh. I know there are a many designers who would rather die than design something with a formally organized space--they think it's rigid, unnatural and outdated. Worst of all, they think it's easy--just make a geometric shape, fill it with some flowers, and presto, it's a formal garden. That way of thinking gives these highly considered garden spaces a bad rap.

Clean lines and unexpected formalism out side of the education building
at the New York Botanical Garden

Formal gardens can be current, relevant and engaging. There are two schools of thought on traditional formality. One is an adherence to a classical garden style updated with a scale suitable to today's architecture and lower maitenance requirements and the other juxtaposes the reverse formalism of today's naturalistic planting style with formal structure to create something altogether different. Parterres can be filled with blowzy perennials which soften the hard lines of these gardens.

The second idea will be demonstrated in the design plan to the left. This garden will be installed as part of the VNA showhouse at Sheep's Run in Rumson, NJ in spring 2009, and has been developed as part of a much larger formal estate plan. This small niche garden will be viewed from a screen porch on the short side, a library and an expansive terrace on the long side. The other two sides open to adjacent the landscape. The axial pathways, circular resting places and focal points are extremely formal and geometric. The four enclosed evergreen parterres will be planted with very loosely structured perennials or annuals.

This type of garden doesn't work for every site, nor does it work for every garden owner. Depending on the plants used, formal gardens can be sustainable. For example, I have used low growing native evergreen grasses and other plants with a compact growth habits as a substitute for the ubiquitous clipped hedging plant. With careful planning, the maintenance of the geometric structure becomes less cumbersome, the garden's need for water can be significantly lowered, and native plants can be incorporated.

Following the same design idea, below is a different plan for an entry to a classic residence in Short Hills, NJ. The owner wanted something that would work with the traditional lines of the home yet echo her inclination to blend contemporary ideas within the traditional framework. The garden also had to be appropriate for a very conservative neighborhood.

The resulting garden (sorry no good pix yet) is deceptively simple. Rectilinear boxwood groups are staggered to provide planting pockets for naturalistic perennials. These informal cottage style perennials are planted in complete symmetry on either side of the entrance underscoring the geometry of the design. The Pennstemon digitalis 'Husker Red', Lirope muscari 'Pee dee Ingot', Veronica spicata 'Sunny Border Blue' and Alchemilla mollis are usually associated with more informal gardens and they worked to meld the two styles together.

This isn't to say that a more controlled formal style isn't also clean and modern. The photo to the right shows an extremely classical entry. The architecture and details are remarkably similar to the residence in the project above and both gardens have different takes on formality. The photo was graciously provided by Chris Heiler at Fountainhead Gardens in Michigan.

A Very Cool Web Honor!

Landscapedia has been cool enough to make me their featured designer for December. When fellow APLD member, Michael Franklin, first asked me, I told him I was honored that he even asked me.

I first learned about this online community for gardeners and landscape professionals in summer issue of the 'The Designer', Association of Professional Landscape Designer's quarterly journal.

So, check it out let me know what you think!